SaaS · Sports Tech

10+ years in SaaS growth

Senior Growth Marketing Manager

Ryan Siney

Growth marketing leader in SaaS and sports tech.

I have spent more than 10 years leading growth for SaaS and sports companies. At UTR Sports I own paid, SEO, CRO, and analytics, and I have built AI agents and automations that handle reporting, content, and campaign setup for the team.

View experience Connect on LinkedIn

Experience at

UTR Sports

Athlete Match

Future 500

Connecting the Pieces

Thoroughbred Direct

FoxP2

Project · Marketing agent at UTR Sports

How did conversion perform on the signup flow this week?

Marketing Agent Signup conversion is up 12% WoW after Tuesday's landing page test. Paid CPA is trending down. The full report is scheduled for Monday at 9am. Want the CRO breakdown now?

Yes, and create the follow-up tasks in Monday.com.

Marketing Agent Done. 4 tasks created with owners and due dates. The CRO breakdown is on its way.

Built in-house · Slack + Monday.com · illustrative example

Organic growth · UTR Sports

+0%

Year-over-year organic traffic growth from technical SEO, content architecture, and answer engine optimization.

Paid efficiency · UTR Sports

−50%

Blended CAC reduction across Google and Meta.

Earned media ROI · FoxP2

$528:$1

Loerie Award-winning national launch campaign.

Market expansion · Future 500

1 → 7

ID camp locations grown from one market to seven.

Project · SEO automation

keyword gaps→ AI writing→ CMS publish→ rank tracking

Optimized posts published weekly through an automated pipeline.

Experience

Roles and results

2024 - Now

UTR Sports

Senior Growth Marketing Manager

I lead acquisition and subscription growth for a global racquet sports SaaS, covering performance marketing, SEO and AEO, CRO, and analytics. I also built the AI agents the team uses inside Slack and Monday.com for reporting, insights, and campaign setup.

organic +50%CAC −50%GA4 · Firebase · Looker · SQL

2018 - 2023

Athlete Match & Future 500

Marketing Director

I owned marketing for two related sports businesses: Athlete Match, a college recruiting SaaS platform, and Future 500, a national athlete ID camp series. I owned paid media, SEO, email, and content across B2B and B2C channels, led go-to-market for the SaaS product launch, and led Future 500's expansion from one location to seven.

revenue targets exceededexpansion 1 → 7qualified leads up every year

2017 - 2018

Connecting the Pieces

Digital Marketing Manager

I rebuilt the marketing funnel with the sales team, increasing customer acquisition by 80%. I ran SEO, Google Ads, and paid social campaigns, built lead nurture flows, and reported KPIs and market research directly to the CEO.

acquisition +80%

2015 - 2016

Thoroughbred Direct

Marketing Specialist

I analyzed marketing and sales funnels and identified new customer segments, helping leadership focus spend on high-value prospects.

2014 - 2015

FoxP2 Advertising Agency

Digital Marketing Specialist

I supported the Loerie Award-winning launch of Garagista craft beer, which reached 79M people, drove 30K+ engagements, returned $528 in earned media per $1 spent, beat its revenue target by 15%, and broke even in 6 months instead of 24.

earned media $528:$179M reach

Projects

AI systems I've built on the job

These are AI agents and Make automations I designed and shipped as part of my roles to automate reporting, content, lead handling, and project management.

Example overnight runAutomated

⚡

Marketing Intelligence Agent

Built at UTR Sports. The agent works inside Slack and Monday.com, where it answers performance questions, surfaces insights, and sets up work for the team.

Conversational analytics in Slack for traffic and conversion performance
CRO insights from page-level engagement analysis across core funnels
Automated reporting with scheduling, comparisons, trends, and email delivery
Campaign setup of groups, tasks, owners, and due dates from natural language
SEO automation for keyword-driven content creation, tracking, and blog analytics

🔍

SEO Content Pipeline

An automated pipeline that takes content from keyword discovery to a published post each week.

Audits rankings and finds untapped keyword gaps
Scores volume and competitiveness with Google Ads data
Drafts SEO-optimized content in the brand's tone
Publishes to the CMS with internal links and metadata
Monitors and reports ranking changes

📊

Automated Reporting

Weekly and monthly reporting across every key channel, turning raw data into recommended actions.

Pulls GA4, Meta, Google Ads, and Search Console data automatically
Compares performance against goals and history
Produces AI-written reports, highlight reels, or audio briefings
Recommends optimization actions per channel
Delivers through email, Slack, or dashboards

🎯

Lead Generation Workflow

AI-assisted B2B prospecting, personalization, and nurture built for an in-house sales team.

Sources and enriches high-fit leads with context
Writes and sends personalized outreach
Qualifies, routes, and updates the CRM in real time
Filters spam and unqualified contacts
Alerts the team when prospects are ready to convert

🗂️

Project Management Workflow

A Monday.com workflow that turns strategy and channel data into trackable execution.

Generates strategies from channel data and goals
Creates tasks, tactics, and due dates automatically
Builds and assigns UTMs for every initiative
Monitors progress and outcomes
Sends summaries and next-step recommendations

Skills

Core skills

Growth & Acquisition

Measurable growth across paid, organic, and partner channels, grounded in data and testing.

full-funnel strategysegmentationcampaign architectureSEO loops

Analytics & Strategy

Unified tracking, attribution, and analysis that turns data into decisions.

GA4 + Ads + CRMdashboardsROI optimizationincrementality

Conversion Optimization

Turning traffic into revenue through validated experiments and UX improvements.

A/B + multivariatebehavioral analyticsfunnels & formssite speed

AI & Automation

Systems that make marketing work faster and more consistent.

MakeSEO automationauto reportingagent workflows

Education

Degrees and certificates

MBA

Eastern University

Master of Business Administration

Certificate

George Washington University

Graduate Certificate, Digital Marketing

Bachelor's

University of Cape Town

Bachelor of Business Science, Marketing & Economics

References

What colleagues say

"I've had the pleasure of working closely with Ryan Siney, our Senior Director of Marketing and SAAS Product Manager at Athlete Match and Future 500 ID Camps, and I can confidently say that he is an exceptional leader. Not only is Ryan incredibly talented, but he also possesses exceptional interpersonal skills, effortlessly building strong and productive relationships with both team members and clients alike. Ryan's strategic vision and marketing acumen are unparalleled. His ability to think outside the box and develop innovative strategies has significantly contributed to our company's success. Under his guidance, our marketing efforts have achieved remarkable results, driving both brand awareness and revenue growth. I wholeheartedly recommend Ryan Siney to any organization seeking a seasoned marketing professional with a proven track record of success."

Mark WagnerAthlete Match & Future 500 ID Camps

"I worked closely with Ryan designing, building and launching a SaaS product. He was a pleasure to work with and helped lead the product to a successful launch with his clear communication, practical decision making and effective product marketing strategy. I would happily work with him again."

John Reagan MooreSenior Software Engineer, Athlete Match

"Ryan is a proven leader in Marketing, Analytics, SaaS and Product Management. His expertise allowed Future 500 ID Camp to grow from one to seven locations. Beyond Marketing, Ryan's experience in SaaS has been invaluable."

Brent JacquetteFuture 500 ID Camp

"I worked under Ryan for 5 years as a Digital Marketing Assistant. During this time I learned valuable Marketing tools, tactics, and strategies that Ryan taught me. Ryan's organizational skills and leadership made working under him extremely easy. He was very thought provoking and insightful, but most importantly was very open to feedback and collaboration. Ryan is great in a team environment, but is able to thrive under strict deadlines while juggling numerous different project tasks at once."

Jonathon WagnerDigital Marketing Assistant

"Ryan's collaborative spirit and strategic contributions played a pivotal role in the success of our Garagista campaign."

Lian LombardBrand Strategy Consultant, Fox P2 Advertising