Thoroughbred Direct
Company Profile
Thoroughbred Direct Intermodal Services, Inc. (TDIS), a wholly owned subsidiary of Norfolk Southern Railroad, is in its fourth decade of providing transportation solutions to third-party logistics companies, brokers, steamship lines and trucking companies.
My Impact
My strategic contributions involved painting a clear marketing picture for leadership to facilitate decision-making.
How I Made An Impact
My contributions included evaluating market potential, identifying opportunities for reaching new customers, and formulating impactful digital marketing ideas and strategies. Collaborating seamlessly with the team, I played a pivotal role in defining target audiences and channels to enhance the company’s marketing approach.
Key Overarching Responsibilities
Market Research Excellence:
- Conducted comprehensive market research, significantly enhancing market understanding.
- Identified and evaluated new customer opportunities.
Strategic Digital Marketing Initiatives:
- Formulated impactful digital marketing ideas and strategies, resulting in improved campaign effectiveness.
CRM Optimization and Efficiency:
- Played a key role in CRM optimization, improving operational efficiency.
- Established and refined key performance indicators (KPIs), contributing to data-driven decision-making.
Operational Streamlining:
- Collaborated seamlessly with marketing and operations teams, resulting in enhanced cross-functional efficiency.
- Facilitated senior leadership decision-making through actionable insights, improving strategic alignment.
Data-Driven Targeting:
- Defined target audiences for marketing efforts.
- Provided useful data and analytics, contributing to improved audience targeting accuracy.
TDIS Reference
“Ryan’s strategic insights and diligent approach to market research were invaluable in shaping our decision-making processes. His ability to provide actionable data and facilitate informed choices greatly contributed to our success at Thoroughbred Direct Intermodal Transport.” – Zane Strouss, Thoroughbred Direct Intermodal Transfer.
By providing actionable insights, defining target audiences, and facilitating data-driven decision-making, I contributed to the company’s strategic growth and operational efficiency.
