Athlete Match
Company Profile
As a comprehensive solution, Athlete Match caters to athletic organizations, athletes, and families, offering software services that streamline athlete management and recruitment processes.
My Impact
At Athlete Match, I played a pivotal role in orchestrating the successful digital launch of a SaaS technology startup focused on guiding athletes from high school to college recruitment.
Successful Launch
In leading the digital launch of Athlete Match, I was instrumental in not only surpassing our user acquisition goals by 200% but also in significantly boosting revenue growth. A key aspect of this success was the comprehensive demand generation strategy I masterminded and executed. This strategy was centered around creating a seamless alignment between marketing and sales, which played a crucial role in the substantial year-over-year increase in qualified leads.
My approach involved integrating a suite of B2B digital strategies, including funnel optimization and conversion rate optimization (CRO), along with targeted paid advertising and SEO. This multifaceted strategy not only drove revenue growth but also fortified Athlete Match’s position as a leader in the SaaS technology space. I was pivotal in crafting marketing messages that resonated deeply with our target audience, thereby enhancing brand recognition and credibility. My role encompassed strategic formulation, execution, and continuous enhancement across diverse channels, significantly contributing to the company’s impactful market presence and success.
Key Overarching Responsibilities:
Strategic GTM Launch Leadership:
I joined Athlete Match during its critical go-to-market phase, playing a pivotal role in the formulation of a robust strategy for the successful introduction of the SaaS platform. My focus was on leading the development of the marketing and launch strategy, incorporating a strong emphasis on demand generation. This involved integrating both B2B and B2C elements, with a particular focus on creating a seamless alignment between marketing and sales, enhancing funnel optimization, and driving qualified lead generation.
Comprehensive Sales and Marketing Funnel:
In crafting a comprehensive sales and marketing funnel, I employed sophisticated account-based marketing (ABM) strategies, seamlessly integrating elements like email, social media ads, Google ads, content marketing (SEO), and event marketing. I managed the B2B side by targeting athletic organizations such as clubs, high school teams, and state associations, while also directly engaging consumers on the B2C side. This approach was underpinned by a rigorous demand generation strategy, focusing on driving both brand awareness and revenue growth through targeted and optimized digital marketing tactics.
Optimization Efforts:
My leadership in optimization efforts spanned both B2B and B2C segments, ensuring a cohesive approach that included CRO, web optimization, and individual marketing initiatives. This also involved optimizing the SaaS platform for converting free trials to paid subscriptions. Collaborating closely with the sales team, developers, and stakeholders, I focused on defining target audiences and optimizing ABM efforts, leveraging data-driven insights to refine our marketing strategies continuously.
Budget Management and Success Measurement:
As part of my role, I took responsibility for budget management, strategically allocating resources across various marketing channels and initiatives to maximize ROI. I implemented rigorous measurement practices to evaluate the success of our marketing efforts, consistently surpassing sales and growth goals. This involved closely monitoring and analyzing key performance metrics to ensure that our demand generation strategies were effectively contributing to the overall success of the platform’s launch.
Athlete Match Reference
“I worked closely with Ryan designing, building and launching a SaaS product. He was a pleasure to work with and helped lead the product to a successful launch with his clear communication, practical decision making and effective product marketing strategy. I would happily work with him again and highly recommend him for work in digital marketing.” John Reagan Moore, Lead Software Engineer, Athlete Match
Athlete Match involved navigating a multifaceted marketing landscape, ensuring a seamless integration of various channels and optimization efforts for maximum impact.
