Connecting The Pieces
Company Profile
Connecting The Pieces (CTP) is a dedicated organization offering a range of services aimed at improving the lives of children with special needs and their families.
My Impact
As the sole marketer at CTP, I played a pivotal role in driving marketing efforts and demand generation strategies.
How Growth Was Achieved
As Digital Marketing Manager at Connecting The Pieces, I led a strategic overhaul of the company’s marketing funnel, closely collaborating with the sales team to achieve an 80% increase in customer acquisition. My primary focus was on orchestrating and executing an integrated digital marketing strategy that significantly enhanced lead generation. This was accomplished through the meticulous development and optimization of lead nurture funnels, a cornerstone in our demand generation efforts.
Key Overarching Responsibilities:
Marketing Leadership:
I led marketing efforts with a strong focus on demand generation, aiming to acquire special education professionals in response to the growing demand for CTP’s services. My approach was centered on developing and optimizing a comprehensive sales and marketing funnel, enhancing our ability to attract and engage potential professionals effectively.
Strategic Website Optimization:
My role in increasing traffic to key landing pages by over 200% was a critical component of our demand generation strategy. This was achieved through effective search engine optimization and the strategic implementation of paid Google and social media advertisements. I also measured and adjusted the website to optimize user experience, focusing on facilitating the acquisition of supply-side leads, and ensuring alignment with our overall demand generation objectives.
Efficiency Improvements:
I significantly improved the CEO’s decision-making efficiency by conducting comprehensive market research and identifying key performance indicators (KPIs) related to our demand generation efforts.
Measuring and Reporting KPIs:
I established, measured, and regularly reported on KPIs to senior leadership, providing crucial insights for decision-making and continuous improvement, with a specific focus on demand generation effectiveness. My efforts in producing materials for events aimed at generating supply-side leads were integral to the success of our overall marketing strategy, ensuring a consistent and impactful approach to demand generation across all channels.
Connecting The Pieces Reference
“Ryan’s strategic vision and relentless dedication played a pivotal role in transforming Connecting The Pieces. His innovative marketing initiatives not only addressed critical supply-side shortages but propelled us toward growth, making a lasting impact on our mission to improve the lives of children with special needs.” – Kara Renninger, CEO, Connecting The Pieces.
My tenure at Connecting The Pieces was marked by strategic leadership, driving supply-side marketing efforts to meet the growing demand for the organization’s vital services.
