Fox P2 Advertising
Company Profile
FoxP2 Advertising Agency, a renowned marketing powerhouse based in Cape Town, South Africa, excels in providing a diverse range of marketing services.Â
My Impact
During my brief but impactful stint as a Digital Marketing Specialist, I played a crucial role in contributing to the success of one of the agency’s standout campaigns—the GTM launch of Garagista, a startup Craft Beer company.
How Success Was Achieved
In collaboration with the advertising team, I contributed to the strategic success of the Garagista campaign by assisting in formulating a compelling brand, defining target audiences, and designing impactful messaging. While my role was focused on specific campaign aspects, my contributions were integral to the overall success of the initiative.
Key Overarching Responsibilities:
Campaign Formulation:
- Played a role in formulating the brand, messaging, and target audience for the Garagista campaign.
- Contributed insights and ideas to shape the campaign’s strategic direction.
Executional Expertise:
- Assisted in the execution of a series of successful digital marketing initiatives, including SEO, PPC, social media advertising, and video ad production.
- Participated in the tactical aspects of the campaign, contributing to its overall effectiveness.
Collaborative Strategy:
- Collaborated seamlessly with the advertising team, ensuring a cohesive and unified approach to campaign execution.
- Provided hands-on assistance in various campaign elements, contributing to its successful implementation.
Data-Driven Decision Support:
- Diligently measured and reported on key performance indicators (KPIs) throughout the campaign.
- Provided actionable insights to the team and senior leadership, facilitating informed decision-making based on data.
The specific metrics and success indicators below provide tangible evidence of the campaign’s impact.
- Impressive Social Media Engagement: Actively contributed to generating an impressive 30,689 social media engagements, showcasing the campaign's resonance and audience interaction.
- Extensive Online Reach: Achieved an extensive online reach of 79 million, emphasizing the broad impact and visibility of the Garagista campaign.
- Exceeding Break-Even Expectations: Contributed significantly to achieving a break-even point within six months, surpassing the projected 24-month timeline.
- Exceptional Earned Media Value: Attained a remarkable earned media value, achieving $528 for every $1 spent.
Fox P2 Reference
“Ryan’s collaborative spirit and strategic contributions played a pivotal role in the success of our Garagista campaign.” – Lian Lombard, Senior Growth Strategist, FoxP2 Advertising Agency.
Despite the short duration of my engagement, my contributions significantly influenced the success of the Garagista campaign.
